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Digital Marketing & E-Commerce
About this Specialization
The Digital Marketing & E-Commerce program at MDA provides students with the expertise to develop and implement effective online marketing strategies while mastering e-commerce platforms. Covering key areas such as SEO, social media marketing, content creation, paid advertising, email marketing, data analytics, and conversion optimization, the program equips students with practical skills to drive online business growth. With hands-on projects and real-world case studies, graduates are prepared to excel in roles such as Digital Marketing Specialist, E-Commerce Manager, or Social Media Strategist in today’s digital economy.